Why The 'I Care' Tote

Why The 'I Care' Tote

 

As you all may know we are gearing up for our launch coming in a couple of weeks. Although we can't wait to launch our line of luxury, sustainable and  mom friendly carry all bags we also couldn't stand by and watch the Aleppo tragedy happen with out doing something. Our creative director carefully designed this tote to give hope that humanity will prevail in the wake of such sorrow. BUY HERE

Below she explains why the 'I Care' Tote is so important.

The I Care Tote was fueled by our heartfelt need to do something in the wake of such tragedy in the world. As a mother and a human of the world I am watching in horror at what is happening in Aleppo. Feeling hopeless and saddened the fate of so many women and children I decided to do what I do best, design. This tote is for all the mothers, daughters, aunts, nieces or anyone has felt or is feeling the same sense of helplessness feel like they too can help in a small way.

All of the profits of this bag will go directly to the UNHCR United Nations Refugee Agency. We aim to help a 100 family have safe and warm temporary housing. This means our goal is 1000 bags. To further sweeten the pie anyone who purchases the 'I Care' tote will receive a code for 15% off of your total purchase during our launch and all shipping on this tote is free.





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